With the Galaxy Note 7 now officially unsafe for public use, Samsung could use a hit with its next handset, and we've got every reason to believe that handset will be the Galaxy S8 in a choice of two sizes.
According to sources speaking to SamMobile, work has already begun on the firmware for the new phones - that's the lower-level software that sits below Samsung's TouchWiz version of Android, controlling the most basic device operations.
Work on the Samsung Galaxy S7 firmware began around the same time last year - that suggests the launch dates will also be pretty well aligned, and fits in with the current theory that the S8 will launch at Mobile World Congress at the end of February.
The firmware ROM is reportedly being developed for use in China, France, Germany, Italy, Korea, Poland, the United Kingdom and the United States, with more countries to follow, but apart from that we don't know much about it.
The rumours about the Galaxy S8 as a whole have been flying thick and fast over recent weeks, though: there's speculation that both the smaller and larger handsets will have curved screens, and one of them could be rocking a 4K display.
We've also heard whispers of a 30MP camera and built-in projector, which all sounds very promising to us. We'll keep our ears to the ground and pass on everything that leaks out over the next five months.
Here's what the Galaxy S8 will be going up against: